Check kitchen capacity before encouraging a rush. Choose a service that actually needs demand.
State eligible days, times, locations, and exclusions. Avoid a large headline that the fine print takes back.
Use a real deadline only when one exists. Coordinate the offer with the host and front-of-house team.
Ready-to-edit email templates
Replace every bracketed field. Confirm the facts, then copy the finished email into your own system.
EMAIL 01
A new dish
Subject Meet [Dish Name] this [Day]
Preview text A new addition to the [Restaurant Name] menu.
Hi [Guest Name],
There is something new on the menu: [Dish Name], made with [Ingredients] and [One Specific Preparation Detail].
We will be serving it from [Date] during [Service]. [Confirmed Price or Availability Details]
If you are planning a visit, see the menu and book a table here: [Booking Link]. For dietary questions, please contact our team before ordering.
We would love to know what you think.
[Restaurant Mailing Address]
[Unsubscribe Link]
[Manager Name]
[Restaurant Name]
EMAIL 02
Happy hour, clearly explained
Subject Your [Weekday] happy hour plan
Preview text [Times], [Location], and what is included.
Hi [Guest Name],
Join us for happy hour on [Days], from [Start Time] to [End Time].
The offer: [Exact Items and Prices]
Where it applies: [Bar, Dining Room, or Other Area]
The details: [Age Restrictions, Exclusions, and End Date if Applicable]
Browse the happy hour menu: [Menu Link]. [Walk-in or Reservation Instructions]
Bring your questions, too. We are happy to help you choose something you will enjoy.
[Restaurant Mailing Address]
[Unsubscribe Link]
[Manager Name]
[Restaurant Name]
EMAIL 03
A weekday offer
Subject A reason to make [Weekday] a dinner night
Preview text [Offer] during [Service].
Hi [Guest Name],
Make [Weekday] a little easier with [Exact Offer] at [Restaurant Name].
It is available [Dates and Times], for [Eligible Guests or Orders]. [Redemption Instructions and Exclusions]
The menu and booking details are here: [Booking Link]. Please mention [Code or Instructions] when you [Book or Order].
We will handle the cooking.
[Restaurant Mailing Address]
[Unsubscribe Link]
[Manager Name]
[Restaurant Name]
EMAIL 04
A birthday invitation
Subject A birthday note from [Restaurant Name]
Preview text Here is how to use your [Birthday Offer].
Hi [Guest Name],
Happy birthday month! If a meal out is part of your plans, we would be glad to welcome you.
Your birthday offer: [Authorized Offer]
Valid: [Dates]
How to use it: [Redemption Steps]
A few details: [Eligibility, Minimum Spend, and Exclusions]
You can see the menu and reserve a table here: [Booking Link]. Please ask our team if you have any questions about the offer.
[Restaurant Mailing Address]
[Unsubscribe Link]
[Manager Name]
[Restaurant Name]
EMAIL 05
A loyalty benefit
Subject A thank-you for our regulars
Preview text Your [Loyalty Benefit] is ready to use.
Hi [Guest Name],
Thank you for being part of [Loyalty Program Name]. You have [Verified Benefit or Reward] available at [Restaurant Name].
To use it, [Exact Redemption Instructions]. The benefit is valid [Dates], with [Applicable Conditions].
Find the current menu at [Menu Link], or plan your next visit at [Booking Link]. If your reward details do not look right, reply here and we will check them.
[Restaurant Mailing Address]
[Unsubscribe Link]
[Manager Name]
[Restaurant Name]
EMAIL 06
A gentle welcome back
Subject There is a place for you at [Restaurant Name]
Preview text A small update from your neighborhood table.
Hi [Guest Name],
It has been a little while since we shared an update. We are now serving [Verified New Dish or Service Update], and thought you might like to know.
[Optional Authorized Offer and Its Full Terms]
If you feel like stopping by, the current menu and opening hours are at [Menu Link]. Book a table here: [Booking Link].
We would be happy to see you whenever the timing works.
[Restaurant Mailing Address]
[Unsubscribe Link]
[Manager Name]
[Restaurant Name]
EMAIL 07
Takeout for a busy evening
Subject Dinner to go, on your schedule
Preview text Order [Takeout Offer] for pickup on [Days].
Hi [Guest Name],
For evenings when the cooking needs to wait, we offer [Takeout Items] for pickup during [Hours].
[Exact Offer, if Any, With Price and Conditions]
Order at [Ordering Link] and choose an available pickup time. [Pickup Location and Any Lead Time]
If you have dietary questions, call [Restaurant Phone] before placing your order so our team can discuss them with you.
[Restaurant Mailing Address]
[Unsubscribe Link]
[Manager Name]
[Restaurant Name]
A NOTE FOR EUROPEAN TABLES
In the UK, Ireland or the EU?
For marketing, use explicit opt-in, include your company details and a working unsubscribe link, and check local rules. Choose British spelling and dates such as 23 October, with £ for the UK or € for Ireland and euro-area venues. Necessary reservation confirmations can be sent as transactional emails; keep promotions separate. Read the European restaurant email guide ↗
A FEW MORE DETAILS
Questions from the dining room
Do I need a discount?
No. A useful menu update, new service, or clear invitation can be a good reason to write.
Can I copy and edit these emails?
Yes. Replace every bracketed field, check the booking or offer details, and read the email aloud before sending.
Does this tool send email?
No. It writes a draft that you can copy into your existing email or reservation system.
Should every email include an unsubscribe link?
Marketing drafts include mailing-address and unsubscribe placeholders. Keep transactional confirmations focused on the booking; do not use them to sneak in a promotion.